This pair of Nike Zoom Soldier IIIs was designed with Lance Armstrong's Livestrong theme in mind in order to raise cancer awareness. They were worn in game action recently... no, not by LeBron James (the Soldiers are part of his signature line with Nike) but by Sue Bird of the WNBA's Seattle Storm.
Those things are really, really yellow. Wow. But hey, as the son of a cancer survivor, I would have to say that anything that helps bring even a small amount of recognition to the Livestrong cause is a good thing.